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Winter Advertising Options 2023

for Southwest Pittsburgh PA

November 1, 2023

Thank you for considering Macaroni KID Pittsburgh for your winter advertising. Macaroni KID is a FREE community resource reaching over 21k local Pittsburgh families weekly, made possible only through the support of our sponsors and advertisers. Please note the different advertising options we are currently booking for winter and find additional details noted below. Prices are good through December 31st, 2023. 

Email Heather at heathers@macaronikid.com or fill out the advertising request form here to book your winter ads today!

Greater Washington - South Hills PA Macaroni KID Media Kit Options by Heather Stitt

Winter and Holiday Guides

We are looking for sponsors and advertisers for the following guide that will be heavily promoted over the winter months. Each of these individual guides historically receives a minimum of 20-40k impressions PER SITE through the winter months, and our sponsorship options multiply your reach with additional ads on our sites and social media posts across platforms:

Shop Local Holiday Gift Guide - SUBMIT YOUR AD REQUEST HERE

The Macaroni KID Shop Local Holiday Gift Guide will launch early-November and run through December 31st. We will encourage readers to shop local and offer specific gift ideas that support small and local business. In addition, we'll be offering an incentive to readers who shop local from our sponsored businesses! The Holiday Gift Guide is projected to receive 50-70k impressions during this campaign with exposure through all three Macaroni KID Pittsburgh sites, Facebook, Pinterest and Instagram. 

This is a great way to increase your presence in the community and a wonderful, inexpensive way to advertise! We offer targeted marketing to local moms and dads and this is a great way to affordably build your brand. What can you advertise? Here are some ideas:

  • Special holiday gift card giveaways (ex.: buy $25 worth of gift cards, get $5 free)
  • Black Friday and Cyber Monday specials
  • Christmas deals and sales
  • Christmas gifts for the family
  • Stocking stuffers
  • Winter-related services
  • New products

Here's a brief description of what's included:

  • listing in the Holiday Gift Guide, which lists all of your pertinent information, with the option to add up to 3 images or the products or services you'd like to promote for the holidays.
  • hyperlink directly back to your site for easy shopping 
  • sponsored listing in the business directory through January 2024
  • promotion of the Holiday Gift Guide on social media 


How The Holiday Gift Guide Works:

  • Submit your business information to THIS FORM - basic contact info, description of your business and/or your holiday promotions you would like to share, website, social media and 1-3 images.
  • We will build the digital guide, which will launch early November and be published on all MacKID Southwest PA sites - Washington County, Pittsburgh West - Robinson, South Hills, and City. The guide will be sent out to all our subscribers weekly through the end of 2023 and will live on the site through January as well as heavily promoted on social media.
  • The cost to be listed in the 2023 Holiday Gift Guide is $50 PER SITE! You also have the option to add-on additional advertising options as well as add on featured "gift ideas" for $99/category.

To participate in the Shop Local Holiday Gift Guide, submit your items on THIS FORM or email Heather today!

INTERESTED IN BEING LISTED IN ONE OF THE MOST SHARED GUIDES IN ALLEGHENY AND WASHINGTON COUNTY THIS WINTER? LET MACARONI KID KNOW ASAP! HURRY AND DON’T MISS OUT! Email Heather at Heathers@macaronikid.com with Winter Advertising in the subject line.

Additional advertising opportunities are available and custom packages can be created by messaging Heather at Heathers@macaronikid.com. Macaroni KID is looking forward to publishing another great winter season for all of our local families and would be happy if you joined us! 

Thank you in advance for your consideration and for keeping Macaroni KID a FREE resource for our communities with the support of your sponsorship!